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The University of Southern Mindanao joined the Communication and Customer Complaint Handling for the Service Driven Sector by the Philippine Information Office (PIO) Inc. on May 29, 2025, at the Camelot Hotel, Mother Ignacia Avenue, Quezon City.
Katrina Brondial, a full-time entrepreneur, consultant, and trainer, graced the two-day activity as the resource speaker. She began the session by discussing various personality types. In her lecture, she highlighted the need to understand oneself and others. She emphasized the importance of effective communication in the workplace, particularly when dealing with clients.
On the following day, the topics focused on customer service and complaint handling. Ms. Brondial introduced the different types of customers, the common reasons why they complain, and the various kinds of complaints. She also presented techniques and formula to effectively address customer concerns, along with strategies for complaint management and the role of a complaint center.
Each session was followed by engaging activities such as role plays, group presentations, discussions, and reporting, which helped reinforce the topics covered.
USM Personnel to wit, Loynei F. Sumalinog, Laksni E. Catubay, and Janielle Kaye Dulaogon, represented USM in the seminar. Personnel from different State Universities and Colleges (SUCs) as well as government offices in the country attended the two-day activity.
Through the active participation of its personnel, USM reaffirms its commitment to strengthening stakeholder relations and delivering efficient, responsive public service.
